This era of restaurant services considers customer experience to be the crucial factor that drives the success of a business. Multi-location brands are spending more money on making the customer experience better to stand out from the crowd and to create a brand image.
Reports suggest that product prices will become a secondary factor when it comes to customer experience. Consumers will prefer the brand impression and service quality as the deciding factors to make a buying decision. This is why restaurant brands desperately looking for blind spots in their service platforms.
Common blind spots of restaurant services
Based on the inspection done with field service software, here is a list of common blind spots that restaurants strive to cover and make their services better.
1. First impressions and lasting memories
One of the biggest driving factors that decide the level of customer experience is the first impression. Right at the entrance of a restaurant, the first impression of a customer is built. From greeting a customer to arranging a table, an impression is built step by step.
The first impression matters a lot when it comes to a buying decision. A warm welcome, explaining the specials of the day, paying attention to the requests, etc will make a long-lasting impression too. Apart from the food quality, service quality creates an excellent impression and it should be a priority.
2. Focusing on small gestures
Even the smallest gestures can create a huge impact on the customers. Customers approaching a restaurant for the first time will be expecting many things. It is not possible to understand the expectations or measure the level of satisfaction but can be worked on.
For instance, the staff’s warm behavior, tone, assistance level, consistency in different levels of restaurant service, etc can go a long way. Even the smallest assistance can make the dining experience worth remembering.
3. Simplifying the customer’s journey
It so happens that a fancy restaurant can be intimidating to approach for a first experience. This is where making a customer’s first buying decision simpler can redefine the customer experience. This is a blind spot that most restaurants miss.
Overcomplicating a journey can make a customer feel reluctant to visit again. The pain points can be recognized if you use field service management software. Proper auditing and creating new SOPs will simplify the journey.
4. Customers always first
Going beyond the books often makes customers feel special. It may happen that the customers want something special according to their expectations. It shows how flexible the restaurant staffs are to make it happen.
Going overboard might not be ideal for the business but showing effort to make things as per a customer’s wish can be extremely fruitful. The requests can come in many shapes and the staff will have to make judgment calls.
As we can see, the blind spots detected by inspecting a restaurant using field service software can be eradicated. The quality of restaurant services can be increased manifold resulting in a better generation of brand image in a competitive market.