When it comes to businesses, the investment of money is not the only thing to be taken care of. There are way too many factors that affect the business. The success of your business can be measured by using Brand awareness and Brand Recognition. Brand recognition tells you how many people in a population recognize your brand name and logo.
Whereas, brand awareness tells you how familiar the people are with your brand name, services, and brand logo. In order to achieve brand recognition, you have to popularize your business. The more popular your business is, the more it creates brand recognition and awareness.
Here are 6 of the many ways, which you can adapt to popularize your business and its services.
- Email marketing
- SEO – Search Engine Optimization
- Networking events
- PPC advertisements (Pay Per Click ads)
- Influencer marketing
- Staying advanced
Do you think that Email marketing is still important for business promotions when you have social media platforms like Instagram? The answer is a big yes. Email marketing is still one of the efficient methods to popularize your brand and gain more recognition. Email marketing has been on the priority list for the past 10 years and has brought about a 66% overall conversion rate.
For email marketing, you have to approach your customer politely and get their email id
(with their consent of course) and can convince them to include them in your email advertising campaigns.
Email marketing not only creates huge brand awareness but also brings loads of traffic to your company website. So, you can always, at any time opt for email marketing for promotion.
SEO – Search Engine Optimization
SEO Online Marketing is one of the most effective ways to promote your business. There are various Search Engine Optimization tools available on the platter, which you can use to optimize your website.
It is true that SEO Online marketing takes time to give you desired results but it is worth waiting. In this world of competitive business leaders, proper use of SEO tools and strategies makes you stand unique among the others.
There is a famous saying that “ Your Network is your Net Worth’. The truth is that we couldn’t agree to this saying more. Attend as many networking events as possible, both offline and online.
Approach other business tycoons in a friendly yet polite manner and explain the service provided by your company, if they are interested. Chances are very high that they good mouth your company among their business friends, thus establishing brand recognition.
Pay-per-click advertising is one of the advertising methods, in which the customer pays a fee each time they click their ad. You can use famous search engines for PPC advertising to promote your business. Chances are more than 505 that they will pay for your product.
This is now the time where social media influencers are rising in numbers like a storm. So, make the utmost use of it. More than 65% of the total brands opt for Instagram influencers for marketing their service. It does not increase your brand awareness
Sponsoring for virtual games, sports events, and so on can cause a huge difference in your business. So, always stay in touch with your already existing networks.
Always make sure that you are familiar with the recent trends in businesses and try to adapt to them. Also, stay technologically advanced by making utmost use of it. You can shift to smart business cards instead of using conventional paper prototypes. It creates less wastage and also is easy to share.
You can also make use of AI assistants to accomplish the task much easier. Even though staying technologically advanced is merit at most times, it is always advisable to think twice before spending a lump amount on newly introduced technological gadgets. So, plan accordingly.
Hope this article helped you to be aware of the existing ways to promote and popularise your business. These are nothing but 6 of the many different ways to leverage your business. There are plenty of other ways to do it too. So, do proper research and seek advice and opinions from your business friends.