when looking to expand your business internationally on social media what should you do first


When Looking to Expand Your Business Internationally on Social Media, What Should You Do First?

Expanding your business internationally on social media can be a game-changer for your brand. With the global reach and accessibility of social media platforms, it has become easier than ever to connect with potential customers around the world. However, before diving into international expansion, it is crucial to have a well-thought-out strategy in place. In this article, we will explore the key steps you should take when looking to expand your business internationally on social media.

1. Conduct Market Research

Before venturing into new international markets, it is essential to conduct thorough market research. This will help you understand the cultural nuances, preferences, and behaviors of your target audience in different countries. By gaining insights into the local market, you can tailor your social media strategy to resonate with your potential customers.

For example, let’s say you are a fashion brand planning to expand into Japan. Through market research, you discover that Japanese consumers value minimalistic and elegant designs. Armed with this knowledge, you can create social media content that aligns with their preferences, increasing the chances of engagement and conversion.

2. Localize Your Content

Localization is a crucial aspect of expanding your business internationally on social media. It involves adapting your content to suit the language, culture, and preferences of your target audience in each country. By speaking their language and understanding their cultural references, you can establish a deeper connection with potential customers.

One successful example of content localization is Coca-Cola’s “Share a Coke” campaign. The brand replaced its logo with popular names in different countries, making the campaign more relatable and personal. This approach not only increased brand engagement but also drove sales globally.

3. Choose the Right Social Media Platforms

When expanding internationally on social media, it is crucial to choose the right platforms to reach your target audience effectively. Different countries have varying social media preferences, and it is essential to align your strategy accordingly.

For instance, while Facebook and Instagram are popular globally, platforms like WeChat dominate the Chinese market. By understanding the social media landscape of your target country, you can allocate your resources wisely and maximize your reach.

4. Collaborate with Local Influencers

Influencer marketing has become a powerful tool for brands to expand their reach and credibility on social media. When expanding internationally, collaborating with local influencers can significantly boost your brand’s visibility and authenticity.

Research shows that consumers trust recommendations from influencers they perceive as relatable and trustworthy. By partnering with influencers who have a strong presence in your target market, you can tap into their existing audience and build trust with potential customers.

5. Leverage Paid Advertising

While organic reach is valuable, leveraging paid advertising can accelerate your international expansion on social media. Platforms like Facebook, Instagram, and LinkedIn offer robust targeting options that allow you to reach specific demographics and locations.

For example, if you are expanding into the European market, you can use Facebook’s targeting features to reach users in specific countries, age groups, and interests. This precision targeting ensures that your ads are seen by the right people, increasing the chances of conversion.

6. Monitor and Analyze Performance

Expanding internationally on social media is an ongoing process that requires constant monitoring and analysis. By tracking key performance metrics, you can gain insights into the effectiveness of your strategy and make data-driven decisions.

Tools like Google Analytics, Facebook Insights, and social media management platforms provide valuable data on engagement, reach, conversions, and more. By regularly reviewing these metrics, you can identify areas for improvement and optimize your social media strategy for better results.


Q1: How long does it take to see results when expanding internationally on social media?

A1: The timeline for seeing results when expanding internationally on social media can vary depending on various factors such as the market, competition, and the effectiveness of your strategy. It is important to set realistic expectations and give your strategy enough time to gain traction. Generally, it can take several months to a year to see significant results.

Q2: Should I translate my social media content or create new content for each country?

A2: While translation is a part of localization, it is not the only aspect. Simply translating your content may not resonate with your target audience in different countries. It is recommended to create new content that takes into account the cultural nuances, preferences, and behaviors of your target audience in each country.

Q3: How can I find the right influencers in my target market?

A3: Finding the right influencers in your target market requires thorough research. Start by identifying influencers who align with your brand values and have a strong presence in your target country. Look for influencers who have a genuine and engaged audience, and analyze their previous collaborations to ensure they have experience working with international brands.

Q4: Is it necessary to have a dedicated social media team for international expansion?

A4: While having a dedicated social media team can be beneficial, it is not always necessary, especially for small businesses. You can start by allocating resources within your existing team or outsourcing certain tasks to agencies or freelancers. As your international presence grows, you can consider expanding your social media team accordingly.

Q5: How can I measure the success of my international social media expansion?

A5: The success of your international social media expansion can be measured through various metrics such as engagement rate, reach, conversions, and brand sentiment. Set specific goals and track these metrics regularly to evaluate the effectiveness of your strategy. Additionally, monitor the growth of your international audience and analyze customer feedback to gauge overall success.


Expanding your business internationally on social media requires careful planning and execution. By conducting market research, localizing your content, choosing the right platforms, collaborating with local influencers, leveraging paid advertising, and monitoring performance, you can increase your chances of success. Remember to adapt your strategy to each target market and continuously analyze data to optimize your approach. With the right strategy in place, social media can become a powerful tool for expanding your business globally.


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