Despite the fact that e-commerce has previously been commonly embraced by consumers, the pandemic has prompted businesses to seek more and more innovative avenues to meet their buyers online—the solution: online video shopping. The pandemic, along with restricted proximity to physical retailers, has boosted online video shopping sites significantly.
For years, live media and retail were two distinct groups, but with the rise of live streaming and other live content developments, both customers and companies are turning to technology as a modern medium of connectivity and engagement with the world.
From a retailer’s perspective, using live streaming opens up a plethora of marketing, customer care, and even sales opportunities. It combines many tech developments, including streaming, influencer marketing, social media, and e-commerce.
Even as retail becomes increasingly dependent on innovations and producing engaging environments for shoppers, the aim of this concept is to provide a more customised experience to customers by including them in the conversation.
Online video shopping is a novel way for businesses to draw more customers and keep their goods and services affordable. It’s also a brilliant idea to display accurate statistics on the most recent brands. Customers can ask questions about a product they’re interested in, and the e-retailer can answer in real-time.
The appeal of the online video shopping campaign derives from its innovative potential to bring an authentic human aspect to digital communication, as opposed to other marketing techniques such as video, brand culture, word-of-mouth, and picture descriptions.
Online video shopping platforms offer online buyers new ways to interact with the buying procedures of physical stores, such as viewing merchandise, getting real-time advice, and trying things on. This helps consumers to provide more accurate and comprehensive product details in the hopes of drawing their interest and increasing their likelihood of making an online purchase.
Video shopping creates a realistic shopping environment with immersive sensory imagery (hearing, seeing) and real-time social interactions. According to research, when a consumer’s mental image of a product is concrete, the impact of product contact on their decision-making is important. The essence of online video shopping will also help consumers feel more at ease and confident.
It’s no wonder, then, that the idea of online video shopping is gaining popularity with the general public. Consumers, for one, want more immersive opportunities. Since you can’t touch, smell, put on, or look at things up close online, you’re missing out on the conventional tactile and sensory aspect of shopping.
Video shopping, on the other hand, allows customers to get closer to items and hear others explain how something tastes, sounds, or smells. As a result, customers will interact with goods through the individual on the computer. Consumers are drawn to live-streaming because of its immersive style, which combines aspects of entertainment and e-commerce.
Since its conception, online video shopping has been a huge success on three levels: delivering excitement and a “real-life” interaction that is often lacking when shopping online; building loyalty by assisting consumers in learning more about products; and activating purchases by establishing a partnership between host and consumer.
Aside from top sellers including jewellery, women’s wear, shoes, and cosmetics, the channel can be used for a variety of categories, including cars, real estate, furniture, and farm produce. Online video shopping sites, including the online-offline convergence that is occurring in the retail sector, have immense potential to become the standard for commerce around the world.
